Instagram head Adam Mosseri declared the photo sharing app key priorities for 2022, which include doubling down on videos. He highlighted videos, messaging, transparency and creators as the four key areas on which the META owned platform will be focusing on in the coming year. The Instagram head also talked about major updates that landed on the application this year like sensitive content control and the attribute to hide like counts. Additionally, Instagram released limits and hidden words that block out the abusive direct message request this year.
In a video Mosseri lists out Instagram priorities for 2022 that include videos, message transparency and creators.
We’re going to double down on our focus on videos, we’re no longer just a photo sharing app and consolidate all our video formats around reels and continue to grow that product. Mosseri said Instagram will focus on messaging and will double down work on controls to improve transparency in the coming year. He ensured that Instagram will introduce more monetization products to help and empower the creators to make a living on the platform.
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In the video Mosseri also talks about the functionalities that Instagram introduced this year to provide users more control over their feeds and profiles. These include controls to filter sensitive content, hide like count, feature, and limits feature.
The sensitivity filter released in July allows people to set limits around how much potentially sensitive content they might see on their Explore page. With the hide like count feature, users can remove the number of likes on their posts. Limits automatically hide comments and DM requests from the people who don’t follow the user or who have recently started following the user.