Netflix is introducing a new button to help the streaming service curate your home page with even better recommendations two thumbs up. The new latest attribute will join the existing thumbs up and thumbs down controls that already help Netflix understand what to show individual subscribers.
But two thumbs up will permit users to indicate that they really liked something and the agency says that isn’t being a highly requested attribute within the experience. Members have never had as many great entertainment choices as they have right now Christine Doig Cardet director of product innovation and personalization experiences at Netflix.
Being able to find the shows and movies that you’re going to love is really important. We want to continue to make Netflix the place where it’s easy to choose something to watch. Netflix ditched its five star rating system in 2017 for the thumbs up and thumbs down system. Doig Cardet says users didn’t feel that indicating which titles they liked and disliked was sufficient and the latest button should help subscribers better navigate Netflix gargantuan library of shows and movies by offering them a more nuanced way of liking titles.
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Netflix currently serves up one of the most user focused experience in the streaming space and it’s constantly testing latest attributes and tools that help users find stuff to watch. The agency introduced a top 10 row in 2020 launched a play something attribute in 2021 and widely rolled out the ability to edit the continue watching row on all devices earlier this year.