As smart cell phone cameras become more up-to-date for professional-grade video filmmaker, OnePlus said that pushing its camera skills with industry leading alternations in order to provide users with premium picture attribute will retain a key focus in 2022.
The foremost smart cell phone brand which forged a planned partnership with legendary professional camera manufacturer soon this year, said that with the making of the shot on OnePlus platform, the agency is continuously cheer up its community to share their outstanding work around camera.
In 2021 and beyond, the company’s attention will heavily rest on boosting camera performance through investments and planned partnerships that moreover the imaging experience for users.
In 2020, OnePlus collaborated with vice media on a documentary titled, united by hope showcasing the authentic stories of 12 individuals from different walks of life.
Some this year, the agency collaborated with Hasselblad for the OnePlus 9 series to bring to users a superior camera experience with the first ever Hasselblad camera for cell phone.
Cheng said that three-year partnership with Hasselblad and the additional investment of $150 million in the direction of camera development is a testament to our commitment in the way of getting break thoughts in providing best in class imaging experience.
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The partnership will roll out in multiple stages beginning with areas which include color tuning and sensor calibration, and later on expanding to include extra hardware combination to improve the lens standard and optic, that we will see later in future OnePlus flagship devices.
According to Navnit Nakra, OnePlus CEO of India, and the head of the OnePlus Indian region, with the 2024 film entirely shot on flagship OnePlus 9 PRO 5G, we are glad to showcase the uncommon camera attribute of our flagship devices that offer more correct color and premium image quality to users.
