Twitter has quietly rolled back its support for Accelerated Mobile pages, AMP on mobile according to support page spotted by SEO consultant Christian Oliveira. Support page originally detailed how Twitter would automatically send users of its mobile apps, to the AMP version of the page from links posted on the social network. At the same point Since October 21st Twitter updated the page with the notice saying it is retiring the feature by the end of the year.
The retirement process appears to have been completed earlier this month, according to data from search engine Land. This is now attempting to visit a page from Twitter appears to send users directly to the regular Web page rather than an AMP version that may be available.
Twitter notes that the AMP allows for the fast loading, beautiful and high performing web experiences. The technology has proved controversial since Google introduced it in 2015. The most of the controversy centered around Google perceived control of the project with some critics, claiming that it amounted to Google attempt to reinforce its control of the open web.
It also has more basic user interface problems for the platform, like Twitter because of the way it can mess with URLs when it makes pages appear to be From Google regardless of the website that created them.
Twitter supports the document does not give a reason for its change in policy. The spokes person was not immediately available to respond to the request for comment. Social network move follows a policy change from Google itself in May 2020, when it announced that it would no longer require news sites to offer AMP versions of their pages in order to be featured in its search engine Top stories section.
Move was long time coming that following the Google initiative launched in May 2018, to take what the company had learned from AMP and turn its features into general web standards.
