YouTube will no longer make its annual year end rewind videos the agency has confirmed. YouTube rewind a project that was cancelled last year due to COVID-19 will not make a comeback. In fact the agency has decided to stop making rewind videos altogether, claiming that the platform is too huge and incorporating all its facets in minute long videos is not possible. YouTube says that it leaves the onus of making rewind videos on creators. The video platform was criticized heavily in 2018 for its rewind video and it quickly became the most dislike video of all time.
TubeFilter cites a YouTube spokesperson to confirm that YouTube has retired its own rewind video and is passing on the responsibility to creators to offer their perspective on the concept. In previous years many creators have posted their own models of YouTube rewind videos on the platform.
The video platform will reportedly not be funding any of those creator-make rewind videos. However the report says that it will promote them on its social channels. While rewinding videos won’t be produced by YouTube anymore, it will continue to reportedly produce its annual trends lists and will have its steamy prize as well. The agency also teased the arrival of a global end of year interactive experience.
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A spokesperson told the publication since rewind started in 2011, we have seen creators from MR BEAST, ELRUBIUSOMG and slay point to so many more create their own end of year videos uniquely recording the year from each of their perspectives. It will continue to be inspiring to see the myriad of ways the most creative content producers in the world our YouTube creators summarize the end of year in their video recaps as YouTube retires its own rewind video.